The Brand Gap – Marty Neumeier
The one-sentence summary It is vital to bridge the gap between brand strategy and execution. WHAT THE BOOK SAYS · This is
The Wiki Man – Rory Sutherland
The one-sentence summary Don’t assume anything is as you think it is – it might not be. WHAT THE BOOK SAYS •
Where Good Ideas Come From – Steven Johnson
The one-sentence summary Go for a walk, cultivate hunches, write things down, but leave things a bit messy so that unexpected links
Inside The Box – Boyd & Goldenberg
The one-sentence summary Thinking outside the box is usually impractical – inside the box is where practical and exciting innovation lies. WHAT
Predatory Thinking – Dave Trott
The one-sentence summary Nothing exists in limbo and context is everything, so you need to out-think the problem by changing a piece