Creative Superpowers – Bambach, Earls, Fiandaca, Morrison
The one sentence summary If you want to equip yourself for the age of creativity, you need to be a maker, hacker,
Copy, Copy, Copy – Mark Earls
The one sentence summary Copying is to be cherished, and you can do smarter marketing by using other people’s ideas. WHAT THE
I’ll Have What She’s Having – Bentley, Earls & O’Brien
The one-sentence summary Behaviour can be broken down into rational choices or rational guessing, and directed or undirected copying that constitutes social
Welcome to the Creative Age – Mark Earls
The one-sentence summary There is no point in pursuing creativity without a purpose. WHAT THE BOOK SAYS Old-fashioned marketing is dead. It
Herd – Mark Earls
The one-sentence summary Forget individual choice – people just copy each other, but crowds usually get it right. WHAT THE BOOK SAYS