Catalyst – Clarke & Kean

The one sentence summary Using personal chemistry to convert contacts into contracts works better than spreadsheets and pestering. Can't be bothered to

Catalyst – Clarke & Kean2021-09-27T11:08:44+00:00

Pre-suasion – Robert Cialdini

The one sentence summary Pre-suasion is guiding preliminary attention strategically to move recipients into agreement with a message before they experience it.

Pre-suasion – Robert Cialdini2020-09-23T12:03:10+00:00
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