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This has been a labour of love for over 25 years. Over 25 million words read, with all the books summarized on one page. We read and summarize them so you don’t have to.
Topics include Behavioural Economics, Brands & Branding, Business Strategy, Consumer Behaviour, Creativity, Economics, Ethical Business, Innovation, Leadership, Organization, Strategy and more.
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Books by Kevin and Sarah Duncan:
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Books by everyone else:
The Selfish Capitalist – Oliver James
WHAT THE BOOK SAYS This book provides more detailed substantiation for the claims made in his previous book Affluenza. It
Lovemarks – Kevin Roberts
The one-sentence summary Creating loyalty beyond reason requires emotional connections that generate the highest levels of love and respect for
Simply Brilliant – Fergus O’Connell
The one-sentence summary Life is simpler than you think, so get on with it. WHAT THE BOOK SAYS The best
The Logic of Life – Tim Harford
The one-sentence summary Every human being, no matter how diverse, complies with economic logic. WHAT THE BOOK SAYS If humans
Liar’s Paradise – Graham Edmonds
The one-sentence summary Treat information with great suspicion until you know the real story. WHAT THE BOOK SAYS Eighty per
Whatever You Think, Think The Opposite – Paul Arden
WHAT THE BOOK SAYS This quirky book explains the benefits of making bad decisions, why unreason is better than reason,
Flicking Your Creative Switch – Wayne Lotherington
The one-sentence summary You can be more creative if you train yourself to think differently. WHAT THE BOOK SAYS Everyone
Brand Manners – Hamish Pringle & William Gordon
The one-sentence summary Customer perception of brand quality is a combination of pre-existing expectations and experience when interacting with it,
The End of Marketing As We Know It – Sergio Zyman
The one-sentence summary When you start looking at exactly how much things cost and how much profit you are making
Podcast 15, The World is Flat by Thomas Friedman
This week's Greatest Hits podcast - The World is Flat by Thomas Friedman. Download The World is Flat
Sway – Brafman & Brafman
The one-sentence summary People will make irrational decisions if left to their own devices. WHAT THE BOOK SAYS We usually
Podcast 14, Purple Cow by Seth Godin
This week another one from Seth Godin - Purple Cow. Download Purple Cow