Rigorous Magic – Jim Taylor and Steve Hatch
WHAT THE BOOK SAYS There are many myths around communications ideas and what you really need is a practical road map to
Cognitive Surplus – Clay Shirky
The one-sentence summary More and more people are using their free time to become involved in active participation. WHAT THE BOOK SAYS
The Selfish Capitalist – Oliver James
WHAT THE BOOK SAYS This book provides more detailed substantiation for the claims made in his previous book Affluenza. It looks deeper
Lovemarks – Kevin Roberts
The one-sentence summary Creating loyalty beyond reason requires emotional connections that generate the highest levels of love and respect for your brand.
Simply Brilliant – Fergus O’Connell
The one-sentence summary Life is simpler than you think, so get on with it. WHAT THE BOOK SAYS The best ideas aren't