Nudge – Thaler & Sunstein
The one-sentence summary People will make irrational decisions if left to their own devices. WHAT THE BOOK SAYS The book is a
Meatball Sundae – Seth Godin
The one-sentence summary Don’t fool yourself that your company has modernized just because you are doing something on the Internet – work
Here Comes Everybody – Clay Shirky
The one-sentence summary If you want a truly interesting creative idea, try asking the audience that cares about it most. WHAT THE
Herd – Mark Earls
The one-sentence summary Forget individual choice – people just copy each other, but crowds usually get it right. WHAT THE BOOK SAYS
Free – Chris Anderson
The one-sentence summary The Internet has turned traditional economics upside down by making many things free, so look carefully at your reputation