Marketing Greatest Hits

The Halo Effect – Phil Rosenzweig

The one-sentence summary Beware of the wisdom offered by business gurus because it may be little more than false patter and naïve

The Halo Effect – Phil Rosenzweigadmin2020-09-23T12:04:24+00:00

In addition to my weekly book summaries, I am now posting regular Greatest Hits podcasts. This week it is The Pirate Inside

Podcast 2, Pirate Inside – Adam Morganadmin2020-09-23T12:04:24+00:00

The one-sentence summary Do the opposite of everyone else and you will be more distinctive. WHAT THE BOOK SAYS · There is

Purple Cow – Seth Godinadmin2020-09-23T12:04:24+00:00

Following the great response to the Greatest Hits idea (3,500 hits so far), I have recorded a dozen podcasts of the some

Podcast 1, Blink – Malcolm Gladwelladmin2020-09-23T12:04:24+00:00

The one-sentence summary You are what you share, so start with a core idea and get others to contribute, collaborate and create.

We-Think – Charles Leadbeateradmin2020-09-23T12:04:24+00:00