Superfreakonomics – Levitt & Dubner
The one-sentence summary The more that you look at the world with an economist’s mind, the more straightforward it gets, and the
Built to Last – Collins & Porras
The one-sentence summary Ignore charismatic leaders, complex strategies and the competition – if you want enduring success, concentrate on having a common
Blink – Malcolm Gladwell
The one-sentence summary Trust your first instinct, because a snap judgement made very quickly can actually be far more effective than one
Wikinomics – Tapscott & Williams
The one-sentence summary The Internet has changed everything, so you need to open up your business to your customers. Want to buy
The World is Flat – Thomas L Friedman
The one-sentence summary The Internet has effectively flattened the world to the point where businesses can view the entire thing as both