The Pirate Inside – Adam Morgan
The one-sentence summary To make corporations change effectively, the people who work in them have to behave differently, or be told how
Flat Earth News – Nick Davies
The one-sentence summary Most news stories are planted by PR agencies without verification and cannot be believed - everybody knows this, so
The Long Tail – Chris Anderson
The one-sentence summary Endless choice is creating unlimited demand so you probably need to re-think your business model: make everything available and
Superfreakonomics – Levitt & Dubner
Note: Undoubtedly the bit everyone will latch onto is in chapter 5. When a big volcano erupts it fills the atmosphere with
Built to Last – Collins & Porras
The one-sentence summary Ignore charismatic leaders, complex strategies and the competition – if you want enduring success, concentrate on having a common