Mindware – Richard Nisbett
The one sentence summary To make decent decisions, find out if there is a consensus among the experts, inform yourself, and act
Superforecasting: Tetlock & Gardner
The one sentence summary It is possible to increase the accuracy of forecasts by acting as superforecasters do. WHAT THE BOOK SAYS
Copy, Copy, Copy – Mark Earls
The one sentence summary Copying is to be cherished, and you can do smarter marketing by using other people’s ideas. WHAT THE
The Small Big – Martin, Goldstein & Cialdini
The one-sentence summary Small changes can have a disproportionately big influence. WHAT THE BOOK SAYS Persuasion science shows that, in today’s information
Think Like A Freak – Levitt & Dubner
The one-sentence summary Understand and decipher incentives and measure results accurately, and you are much more likely to solve problems. WHAT THE