The Attention Economy – Karen Nelson-Field
The one sentence summary Gaining the attention of potential customers is much more complicated than the media industry would have us believe.
Cultural Velocity – Berger & Burford
The one sentence summary Brands can use agitation, collisions, proximity, spotlights and contributors to ensure cultural velocity - ideas that move fast
How Not To Plan – Binet & Carter
The one sentence summary Much advertising planning avoids the basic spadework of establishing the true facts, uses sloppy language and vague objectives,
Post-Truth – James Ball
The one sentence summary Bullshit has hugely devalued truth, but there are ways to tackle it. Want to buy the book? CLICK
Spending Advertising Money In The Digital Age – Pringle & Marshall
The one-sentence summary In the digital age, a minimum of three media are advisable in a campaign to catch people as media