The Pirate Inside – Adam Morgan
The one-sentence summary To make corporations change effectively, the people who work in them have to behave differently, or be told how
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Flat Earth News – Nick Davies
The one-sentence summary Most news stories are planted by PR agencies without verification and cannot be believed - everybody knows this, so
What The Dog Saw – Malcolm Gladwell
The one-sentence summary Concentrate on astute observation and clear expression, and remember that there is always another point of view. Want to
The Long Tail – Chris Anderson
The one-sentence summary Endless choice is creating unlimited demand so you probably need to re-think your business model: make everything available and
Superfreakonomics – Levitt & Dubner
The one-sentence summary The more that you look at the world with an economist’s mind, the more straightforward it gets, and the