Meatball Sundae – Seth Godin
The one-sentence summary Don’t fool yourself that your company has modernized just because you are doing something on the Internet – work
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Here Comes Everybody – Clay Shirky
The one-sentence summary If you want a truly interesting creative idea, try asking the audience that cares about it most. Want to
Herd – Mark Earls
The one-sentence summary Forget individual choice – people just copy each other, but crowds usually get it right. Can’t be bothered to
Free – Chris Anderson
The one-sentence summary The Internet has turned traditional economics upside down by making many things free, so look carefully at your reputation
Eating the Big Fish – Adam Morgan
The one-sentence summary Ignore what you have done before, decide on something distinctive to do, and do that one thing with full