Outliers – Malcolm Gladwell
The one-sentence summary Context is absolutely crucial: what appears to be a reason for something rarely is. Want to buy the book?
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Nudge – Thaler & Sunstein
The one-sentence summary People will make irrational decisions if left to their own devices. Can’t be bothered to read it? Listen to
Notes for Business Owners – what can I do with this stuff?
The content can be used in various ways – if you want more ideas just ask me. 1. A basic
Quotes about the Greatest Hits
“I think this is brilliant. It not only provides a view of content and a critique of the books but it also
Meatball Sundae – Seth Godin
The one-sentence summary Don’t fool yourself that your company has modernized just because you are doing something on the Internet – work