Herd – Mark Earls
The one-sentence summary Forget individual choice – people just copy each other, but crowds usually get it right. Can’t be bothered to
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Free – Chris Anderson
The one-sentence summary The Internet has turned traditional economics upside down by making many things free, so look carefully at your reputation
Eating the Big Fish – Adam Morgan
The one-sentence summary Ignore what you have done before, decide on something distinctive to do, and do that one thing with full