The Brand Flip – Marty Neumeier
The one sentence summary Customers now run companies, so you need to flip your brand their new orientation Want to buy the
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Mindsets – Glen Fisher
The one sentence summary Mindset factors such as social structure, institutions, and value orientations can explain different patterns of perceiving and reasoning
The Art Of Doing Business Across Cultures – Craig Storti
The one sentence summary There’s always a reason why people do the strange things they do, the reason is almost never to
Cultures And Organizations – Hofstede & Hofstede
The one sentence summary Where we grow up constrains the way we think, feel, and act. Want to buy the book? CLICK
Fish Can’t See Water – Hammerich & Lewis
The one sentence summary Diversity of thinking and respect for other peoples’ perspectives are critical virtues for the leadership of global corporations.