The Internet Is Not The Answer – Andrew Keen
The one sentence summary The Internet has had a disastrous impact on our lives by increasing unemployment and economic inequality. Want to
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Not Knowing – D’Souza & Renner
The one sentence summary Embracing the idea of Not Knowing leads to a more exploratory frame of mind and a better approach
The Anatomy Of Humbug – Paul Feldwick
The one sentence summary It is vital to think about how you think about advertising, because many assumptions often taken for granted
Copy, Copy, Copy – Mark Earls
The one sentence summary Copying is to be cherished, and you can do smarter marketing by using other people’s ideas. Want to
The Five Dysfunctions of a Team – Patrick Lencioni
The one-sentence summary Successful teams need to trust each other, engage in constructive conflict, commit, hold each other accountable, and remove ego