Made To Stick – Chip and Dan Heath
The one-sentence summary If you want to make your message stick, make it simple, unexpected, concrete, credible, emotional, and a story. Want
The one-sentence summary If you want to make your message stick, make it simple, unexpected, concrete, credible, emotional, and a story. Want
The one-sentence summary The language we speak affects the way we view the world and works through two perspectives – language as
The one-sentence summary Self-deception and procrastination go hand-in-hand, exploiting the thin line between couldn’t and wouldn’t, but there are things you can
The one-sentence summary Defying logic can have unexpected benefits, and ‘living irrationally’ can lead us to better decision-making and ultimately a happier,
The one-sentence summary You can achieve more by stopping knee-jerk responses, going with the flow, not having all the answers, screwing up