The Paradox of Choice – Barry Schwartz
The one-sentence summary The more choice we have, the less we actually make decisions. Want to buy the book? CLICK HERE WHAT
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The New Marketing Manifesto – John Grant
The one-sentence summary Brands are the new traditions, increasingly playing the role that tradition used to play by giving people ideas to
The Little Big Things – Tom Peters
The one-sentence summary It’s the soft things that matter, and they are very hard to do. Want to buy the book? CLICK
The Laws Of Simplicity – John Maeda
The one-sentence summary Simplicity equals sanity, so make everything as simple as possible, but no simpler. Want to buy the book? CLICK
The End of Advertising As We Know It – Sergio Zyman
The one-sentence summary Everything you do or don’t do, or say or don’t say, communicates something about your brand Want to buy