The Brand Innovation Manifesto – John Grant
The one-sentence summary Build your brand, redefine the market and defy convention by generating a brand molecule instead of an old-fashioned unique
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The Art Of Creative Thinking – John Adair
The one-sentence summary You can be more creative if you train yourself to think differently. Want to buy the book? CLICK HERE
The Age Of Unreason – Charles Handy
The one-sentence summary We will not survive unless we actively respond to the radical way our world is changing. Want to buy
S.U.M.O. (Shut Up, Move On) – Paul McGee
The one-sentence summary The best way to get something done is to ignore what’s happened before and move on. Want to buy
Sticky Wisdom – Matt Kingdon et al.
The one-sentence summary To hatch a decent creative idea you need to have high quality stimulus, protect and nurture young ideas, and