Truth, Lies and Advertising – Jon Steel
The one-sentence summary Great research, instead of driving a wedge between communicators and the people they aim to persuade, should be a
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The 22 Irrefutable Laws of Advertising – Michael Newman
The one-sentence summary It is possible to codify the rules that make a great idea, but equally you might want to ignore
The Undercover Economist – Tim Harford
The one-sentence summary Economic incentives drive everything. Want to buy the book? CLICK HERE WHAT THE BOOK SAYS This book claims to
The Ultimate Question – Fred Reichheld
The one-sentence summary Customers who are prepared to recommend your product or service are the ultimate barometer of success. Want to buy
The Seven-Day Weekend – Ricardo Semler
The one-sentence summary If in doubt, trust everyone and do nothing. Want to buy the book? CLICK HERE WHAT THE BOOK SAYS