The Play Ethic – Pat Kane
The one-sentence summary Play is the fermenting ground for exploring alternatives and as such is the very essence of creativity. Want to
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The Philosophy of Branding – Thom Braun
The one-sentence summary Brands and branding must be grounded in a rigorous and philosophical view of the way the world works. Can’t
The Paradox of Choice – Barry Schwartz
The one-sentence summary The more choice we have, the less we actually make decisions. Want to buy the book? CLICK HERE WHAT
The New Marketing Manifesto – John Grant
The one-sentence summary Brands are the new traditions, increasingly playing the role that tradition used to play by giving people ideas to
The Little Big Things – Tom Peters
The one-sentence summary It’s the soft things that matter, and they are very hard to do. Want to buy the book? CLICK