The E Myth Revisited – Michael Gerber
The one-sentence summary If you want to get something done, first work out if you are the best person to do it.
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The Cluetrain Manifesto – Levine, Locke, Searls & Weinberger
The one-sentence summary It is the end of business as usual because online conversations have changed forever the way companies need to
The Business Playground – Dave Stewart & Mark Simmons
The one-sentence summary Unlearn your serious side and relearn how creativity can stimulate commerce. Want to buy the book? CLICK HERE WHAT
The Brand Innovation Manifesto – John Grant
The one-sentence summary Build your brand, redefine the market and defy convention by generating a brand molecule instead of an old-fashioned unique
The Art Of Creative Thinking – John Adair
The one-sentence summary You can be more creative if you train yourself to think differently. Want to buy the book? CLICK HERE