The Rules Of Management – Richard Templar
The one-sentence summary You can succeed by paying close attention to how you manage yourself and others. Want to buy the book?
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The Play Ethic – Pat Kane
The one-sentence summary Play is the fermenting ground for exploring alternatives and as such is the very essence of creativity. Want to
The Philosophy of Branding – Thom Braun
The one-sentence summary Brands and branding must be grounded in a rigorous and philosophical view of the way the world works. Can’t
The Paradox of Choice – Barry Schwartz
The one-sentence summary The more choice we have, the less we actually make decisions. Want to buy the book? CLICK HERE WHAT
The New Marketing Manifesto – John Grant
The one-sentence summary Brands are the new traditions, increasingly playing the role that tradition used to play by giving people ideas to