Marketing Stripped Bare – Patrick Forsyth
The one-sentence summary Marketing acts as a bridge between an organization and the outside world, and is central to every company, but
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Marketing Judo – John Barnes & Richard Richardson
The one-sentence summary When considering creative ideas, concentrate on the size of the idea, not the size of the budget. Want to
Manage Your Reputation – Roger Haywood
The one-sentence summary All organizations must behave impeccably and manage their public relations with intelligence if they are to safeguard their reputation.
Making It Happen – John Harvey-Jones
The one-sentence summary Making it happen is the most important part of any idea, and the prime management problem in any company.
Leadership for Dummies – Marshall Loeb & Stephen Kindel
The one-sentence summary Successful leaders will take on risk, change and ambiguity. Want to buy the book? CLICK HERE WHAT THE BOOK