Perfect Pitch – Jon Steel
The one-sentence summary Present something ingenious, express it simply, stick to the point, and solve the problem. Want to buy the book?
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Panicology – Simon Briscoe & Hugh Aldersley-Williams
The one-sentence summary There will always be someone who wishes to generate fear and panic, but they are usually biased, ill-informed or
On Bullshit – Harry G. Frankfurt
The one-sentence summary Bullshit is harder to spot than you think because it is neither on the side of the truth nor
Obliquity – John Kay
The one-sentence summary Our goals are best achieved indirectly, so consider taking the oblique route. Want to buy the book? CLICK HERE
Marketing Stripped Bare – Patrick Forsyth
The one-sentence summary Marketing acts as a bridge between an organization and the outside world, and is central to every company, but