On Bullshit – Harry G. Frankfurt
The one-sentence summary Bullshit is harder to spot than you think because it is neither on the side of the truth nor
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Obliquity – John Kay
The one-sentence summary Our goals are best achieved indirectly, so consider taking the oblique route. Want to buy the book? CLICK HERE
Marketing Stripped Bare – Patrick Forsyth
The one-sentence summary Marketing acts as a bridge between an organization and the outside world, and is central to every company, but
Marketing Judo – John Barnes & Richard Richardson
The one-sentence summary When considering creative ideas, concentrate on the size of the idea, not the size of the budget. Want to
Manage Your Reputation – Roger Haywood
The one-sentence summary All organizations must behave impeccably and manage their public relations with intelligence if they are to safeguard their reputation.