The Catalyst – Jonah Berger
The one sentence summary You can change anyone’s mind if you correctly understand the five barriers to change and remove the roadblocks
The one sentence summary You can change anyone’s mind if you correctly understand the five barriers to change and remove the roadblocks
The one sentence summary People with experience of many fields are often more fulfilled and successful at solving tricky challenges than experts.
The one sentence summary When talking to strangers we need to understand that transparency is a myth, we default to truth, and
The one sentence summary The music industry can teach us a lot about economics and our future. WHAT THE BOOK SAYS The
The one sentence summary You can have a sharper sense of your own, and other people’s behaviour if you understand the hidden