Invisible Influence – Jonah Berger
The one sentence summary You can have a sharper sense of your own, and other people’s behaviour if you understand the hidden
Hit Makers- Derek Thompson
The one sentence summary Hit makers create moments of meaning by marrying new and old - they are the architects of familiar
The Choice Factory – Richard Shotton
The one sentence summary There are at least 25 behavioural biases that influence what we buy. WHAT THE BOOK SAYS The Fundamental
The Influential Mind – Tali Sharot
The one sentence summary When trying to change others’ beliefs and behaviour, many of our actions are ineffective because they are incompatible
Post-Truth – James Ball
The one sentence summary Bullshit has hugely devalued truth, but there are ways to tackle it. WHAT THE BOOK SAYS Sub-titled How