Made To Stick – Chip and Dan Heath
The one-sentence summary If you want to make your message stick, make it simple, unexpected, concrete, credible, emotional, and a story. WHAT
The Procrastination Equation – Piers Steel
The one-sentence summary Self-deception and procrastination go hand-in-hand, exploiting the thin line between couldn’t and wouldn’t, but there are things you can
The Upside Of Irrationality – Dan Ariely
The one-sentence summary Defying logic can have unexpected benefits, and ‘living irrationally’ can lead us to better decision-making and ultimately a happier,
The Decisive Moment – Jonah Lehrer
The one-sentence summary There is a thin line between a good and bad decision, and making good decisions requires both sides of
Microtrends – Mark J. Penn
The one-sentence summary There may be a microtrend developing that represents an opportunity. WHAT THE BOOK SAYS Subtitled Surprising tales of the