Thinking, Fast and Slow – Daniel Kahneman
The one-sentence summary Be aware that your brain has two systems – fast intuition and slower conscious thought – and allow for
I’ll Have What She’s Having – Bentley, Earls & O’Brien
The one-sentence summary Behaviour can be broken down into rational choices or rational guessing, and directed or undirected copying that constitutes social
Adapt – Tim Harford
The one-sentence summary Success always starts with failure, and in a rapidly-changing world adaptive trial-and-error processes are best for tackling major issues.
Switch – Chip and Dan Heath
The one-sentence summary You can get people and organizations to switch their behaviour if you direct the rider, motivate the elephant, and
Made To Stick – Chip and Dan Heath
The one-sentence summary If you want to make your message stick, make it simple, unexpected, concrete, credible, emotional, and a story. WHAT