Magic Words – Jonah Berger
The one-sentence summary Six types of words can increase your impact in every area of life, from persuading others and building stronger
The Catalyst – Jonah Berger
The one sentence summary You can change anyone’s mind if you correctly understand the five barriers to change and remove the roadblocks
Invisible Influence – Jonah Berger
The one sentence summary You can have a sharper sense of your own, and other people’s behaviour if you understand the hidden
Cultural Velocity – Berger & Burford
The one sentence summary Brands can use agitation, collisions, proximity, spotlights and contributors to ensure cultural velocity - ideas that move fast
Contagious – Jonah Berger
The one-sentence summary Your product or idea is more likely to catch on if you give it social currency, make it useful