Revenge Of The Tipping Point – Malcolm Gladwell
The one-sentence summary Tipping points have a dark side when contagious social or physical phenomena take off in unwanted and unanticipated directions.
Ultra-Processed People – Chris van Tulleken
The one-sentence summary Most of our calories now come from a novel set of substances presented in products that are industrially processed
Surrounded By Setbacks – Thomas Erikson
The one sentence summary Life will always throw you curveballs but it’s how you respond that counts. Can't be bothered to read
The Catalyst – Jonah Berger
The one sentence summary You can change anyone’s mind if you correctly understand the five barriers to change and remove the roadblocks
The Anatomy Of Humbug – Paul Feldwick
The one sentence summary It is vital to think about how you think about advertising, because many assumptions often taken for granted