Bad Science – Ben Goldacre
The one-sentence summary Numbers can ruin lives. They are repeatedly misused and misunderstood, so make sure you understand your data properly. Want
The Selfish Capitalist – Oliver James
Want to buy the book? CLICK HERE WHAT THE BOOK SAYS This book provides more detailed substantiation for the claims made in
The Wisdom of Crowds – James Surowiecki
The one-sentence summary Forget individual choice – people just copy each other, but crowds usually get it right. Want to buy the
Podcast 9, Herd by Mark Earls and The Wisdom of Crowds by James Surowiecki
This week a combined podcast featuring Herd by Mark Earls (book summary posted last year - see Earls right) and The Wisdom of Crowds
Buyology – Martin Lindstrom
The one-sentence summary People don’t always buy things for the reasons they think they do. Want to buy the book? CLICK HERE