Panicology – Simon Briscoe & Hugh Aldersley-Williams
The one-sentence summary There will always be someone who wishes to generate fear and panic, but they are usually biased, ill-informed or
Enough – John Naish
The one-sentence summary Most middle class people have too much of everything, but it hasn’t made them any happier. WHAT THE BOOK
Buzz – Marian Salzman, Ira Matathia, Ann O’Reilly
The one-sentence summary Generating word of mouth is the cheapest way to generate brand publicity, but you have to start it. WHAT
Bad Science – Ben Goldacre
The one-sentence summary Numbers can ruin lives. They are repeatedly misused and misunderstood, so make sure you understand your data properly. WHAT
The Selfish Capitalist – Oliver James
WHAT THE BOOK SAYS This book provides more detailed substantiation for the claims made in his previous book Affluenza. It looks deeper