Juicing The Orange – Pat Fallon & Fred Senn
The one-sentence summary When considering creative ideas, concentrate on the size of the idea, not the size of the budget. WHAT THE
A Whole New Mind – Daniel Pink
The one-sentence summary We need to create things with a high emotional level and understand the subtleties of human interaction. WHAT THE
Whatever You Think, Think The Opposite – Paul Arden
WHAT THE BOOK SAYS This quirky book explains the benefits of making bad decisions, why unreason is better than reason, and shows
Flicking Your Creative Switch – Wayne Lotherington
The one-sentence summary You can be more creative if you train yourself to think differently. WHAT THE BOOK SAYS Everyone can be
Podcast 14, Purple Cow by Seth Godin
This week another one from Seth Godin - Purple Cow. Download Purple Cow