Damn Good Advice – George Lois
The one sentence summary Creativity can solve almost any problem because the defeat of habit by originality overcomes everything. WHAT THE BOOK
Hacker Maker Teacher Thief – Fiandaca, Andjelic & Kay
The one sentence summary Modern creative people need to ignore the conventions of advertising, generate broad-ranging ideas, and prototype them fast. WHAT
One Plus One Equals Three – Dave Trott
The one sentence summary Identifying and investigating areas we are not naturally interested in massively multiplies the amount of new connections we
How To Kill A Unicorn – Mark Payne
The one-sentence summary Innovation must build ideas at the crossroads of creativity and commerce, solving a big customer problem and a big
Thinking In New Boxes – Brabandere & Iny
The one-sentence summary If you want to think in new boxes, doubt everything, probe the possible, diverge, converge, and then re-evaluate relentlessly.