Creative Blindness – Dave Trott
The one sentence summary Creativity is all around us and creative vision exists wherever people are. Can't be bothered to read it?
This Is Marketing – Seth Godin
The one sentence summary You can’t be seen until you learn to see, so to bring the work you care about to
The Power Of Moments – Chip & Dan Heath
The one sentence summary Elevation, insight, pride and connections contribute to defining moments that have disproportionate impact, so by paying attention to
The Brand Flip – Marty Neumeier
The one sentence summary Customers now run companies, so you need to flip your brand their new orientation WHAT THE BOOK SAYS
The Anatomy Of Humbug – Paul Feldwick
The one sentence summary It is vital to think about how you think about advertising, because many assumptions often taken for granted