Predicting Market Success – Robert Passikoff
The one-sentence summary Ignore important-sounding but resonance-free offerings and concentrate on bridging the gap between what you deliver and what consumers want.
The End of Marketing As We Know It – Sergio Zyman
The one-sentence summary When you start looking at exactly how much things cost and how much profit you are making you become
Podcast 11, Meatball Sundae by Seth Godin
Podcasts are back! This week Seth Godin's Meatball Sundae. Download Meatball Sundae
In Search of the Obvious – Jack Trout
The one-sentence summary Marketing is a mess, so stop overcomplicating everything and do some simple thinking based on your brand’s obvious differentiating
Meatball Sundae – Seth Godin
The one-sentence summary Don’t fool yourself that your company has modernized just because you are doing something on the Internet – work