The Big Lie – Jouan, Quoirin, & Murphy

The one-sentence summary There is a gap between what people say in surveys and what they really think, so you need to

The Signal And The Noise – Nate Silver

The one-sentence summary We think we are better at prediction than we truly are, so we need to be more modest and

Consumer.ology – Philip Graves

The one-sentence summary Your research findings could well be misleading you, so it pays to examine every aspect of the techniques used

Drinking From The Fire Hose – Frank & Magnone

The one-sentence summary You can avoid drowning in data by asking seven simple questions. WHAT THE BOOK SAYS It is possible to