The Big Lie – Jouan, Quoirin, & Murphy

The one-sentence summary There is a gap between what people say in surveys and what they really think, so you need to

The Big Lie – Jouan, Quoirin, & Murphy2020-09-23T12:03:30+00:00

The Signal And The Noise – Nate Silver

The one-sentence summary We think we are better at prediction than we truly are, so we need to be more modest and

The Signal And The Noise – Nate Silver2020-09-23T12:03:34+00:00

Consumer.ology – Philip Graves

The one-sentence summary Your research findings could well be misleading you, so it pays to examine every aspect of the techniques used

Consumer.ology – Philip Graves2020-09-23T12:03:38+00:00
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