How To Buy A Gorilla – David Meikle

The one sentence summary Marketers, brands and agencies can resolve their differences and create greater value for brands by thinking harder about

Never Split The Difference – Chris Voss

The one sentence summary Years of experience from the toughest negotiations in the world can help in business and life too. WHAT

The Negotiation Book – Steve Gates

The one sentence summary You can be a better negotiator by preparing properly, holding your nerve, staying calm, and making your offer

The Yes Book – Clive Rich

The one sentence summary Negotiation now requires a more sophisticated, collaborative approach. WHAT THE BOOK SAYS Few people enjoy going into a