Predicting Market Success – Robert Passikoff
The one-sentence summary Ignore important-sounding but resonance-free offerings and concentrate on bridging the gap between what you deliver and what consumers want.
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Bad Science – Ben Goldacre
The one-sentence summary Numbers can ruin lives. They are repeatedly misused and misunderstood, so make sure you understand your data properly. Want
Rigorous Magic – Jim Taylor and Steve Hatch
Want to buy the book? CLICK HERE WHAT THE BOOK SAYS There are many myths around communications ideas and what you really
Clever – Goffee and Jones
The one-sentence summary A handful of clever star performers create disproportionate amounts of value for organisations, but they must be managed particularly
The Character of a Corporation – Goffee and Jones
Want to buy the book? CLICK HERE WHAT THE BOOK SAYS Despite its ability to make or break a business, corporate culture