Brand Manners – Hamish Pringle & William Gordon
The one-sentence summary Customer perception of brand quality is a combination of pre-existing expectations and experience when interacting with it, so companies
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The End of Marketing As We Know It – Sergio Zyman
The one-sentence summary When you start looking at exactly how much things cost and how much profit you are making you become
Podcast 15, The World is Flat by Thomas Friedman
This week's Greatest Hits podcast - The World is Flat by Thomas Friedman. Download The World is Flat
Sway – Brafman & Brafman
The one-sentence summary People will make irrational decisions if left to their own devices. Want to buy the book? CLICK HERE WHAT
Podcast 14, Purple Cow by Seth Godin
This week another one from Seth Godin - Purple Cow. Download Purple Cow