Brand Manners – Hamish Pringle & William Gordon
The one-sentence summary Customer perception of brand quality is a combination of pre-existing expectations and experience when interacting with it, so companies
The one-sentence summary Customer perception of brand quality is a combination of pre-existing expectations and experience when interacting with it, so companies
The one-sentence summary When you start looking at exactly how much things cost and how much profit you are making you become
This week's Greatest Hits podcast - The World is Flat by Thomas Friedman. Download The World is Flat
The one-sentence summary People will make irrational decisions if left to their own devices. Want to buy the book? CLICK HERE WHAT
This week another one from Seth Godin - Purple Cow. Download Purple Cow