In Search of the Obvious – Jack Trout
The one-sentence summary Marketing is a mess, so stop overcomplicating everything and do some simple thinking based on your brand’s obvious differentiating
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Sun Tzu; The Art of War for Executives – Donald Krause
The one-sentence summary Concentrate on what you are going to do and don’t become obsessed with the competition. Can’t be bothered to
The Wisdom of Crowds – James Surowiecki
The one-sentence summary Forget individual choice – people just copy each other, but crowds usually get it right. Want to buy the
Screw it, Let’s do it – Richard Branson
The one-sentence summary People will always tell you it can’t be done, but if you have faith in yourself, it almost always
Fooled By Randomness – Nassim Nicholas Taleb
The one-sentence summary Don’t fool yourself: much business performance is down to chance, not skill. Want to buy the book? CLICK HERE