Whatever You Think, Think The Opposite – Paul Arden
Want to buy the book? CLICK HERE WHAT THE BOOK SAYS This quirky book explains the benefits of making bad decisions, why
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Flicking Your Creative Switch – Wayne Lotherington
The one-sentence summary You can be more creative if you train yourself to think differently. Want to buy the book? CLICK HERE
Brand Manners – Hamish Pringle & William Gordon
The one-sentence summary Customer perception of brand quality is a combination of pre-existing expectations and experience when interacting with it, so companies
The End of Marketing As We Know It – Sergio Zyman
The one-sentence summary When you start looking at exactly how much things cost and how much profit you are making you become
Sway – Brafman & Brafman
The one-sentence summary People will make irrational decisions if left to their own devices. Want to buy the book? CLICK HERE WHAT