The End of Marketing As We Know It – Sergio Zyman
The one-sentence summary When you start looking at exactly how much things cost and how much profit you are making you become
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Sway – Brafman & Brafman
The one-sentence summary People will make irrational decisions if left to their own devices. Want to buy the book? CLICK HERE WHAT
Good To Great – Jim Collins
The one-sentence summary Ignore charismatic leaders, complex strategies and the competition – if you want enduring success, concentrate on having a common
Why Should Anyone Be Led By You? – Rob Goffee & Gareth Jones
The one-sentence summary To be a good leader you have to earn respect. Can’t be bothered to read it? Listen to the
The Tiger That Isn’t – Michael Blastland & Andrew Dilnot
The one-sentence summary Treat information with great suspicion until you know the real story. Want to buy the book? CLICK HERE WHAT