The Long Tail – Chris Anderson
The one-sentence summary Endless choice is creating unlimited demand so you probably need to re-think your business model: make everything available and
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Superfreakonomics – Levitt & Dubner
The one-sentence summary The more that you look at the world with an economist’s mind, the more straightforward it gets, and the
Built to Last – Collins & Porras
The one-sentence summary Ignore charismatic leaders, complex strategies and the competition – if you want enduring success, concentrate on having a common
Blink – Malcolm Gladwell
The one-sentence summary Trust your first instinct, because a snap judgement made very quickly can actually be far more effective than one
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About ten years ago I worked out that most people are too busy to read business and marketing books. So I read