How Not To Plan – Binet & Carter
The one sentence summary Much advertising planning avoids the basic spadework of establishing the true facts, uses sloppy language and vague objectives,
The one sentence summary Much advertising planning avoids the basic spadework of establishing the true facts, uses sloppy language and vague objectives,
The one sentence summary Make new ideas practical and useful, work with others in an idea-hungry culture, and marshal the forces to
The one sentence summary It is completely possible to understand those whose behaviour baffles you by looking at the four main types
The one sentence summary Hit makers create moments of meaning by marrying new and old - they are the architects of familiar
The one sentence summary There are 30 ways to fix your work culture and fall in love with your job again. Can't