Invisible Influence – Jonah Berger
The one sentence summary You can have a sharper sense of your own, and other people’s behaviour if you understand the hidden
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Cultural Velocity – Berger & Burford
The one sentence summary Brands can use agitation, collisions, proximity, spotlights and contributors to ensure cultural velocity - ideas that move fast
The Infinite Game – Simon Sinek
The one sentence summary Leaders who adopt an infinite mindset build stronger, more innovative and inspiring organisations - playing in an infinite
How Not To Plan – Binet & Carter
The one sentence summary Much advertising planning avoids the basic spadework of establishing the true facts, uses sloppy language and vague objectives,
The Innovator’s Book – Max McKeown
The one sentence summary Make new ideas practical and useful, work with others in an idea-hungry culture, and marshal the forces to