The Silo Effect – Gillian Tett
The one sentence summary The world does not function effectively if it is always streamlined, so businesses should strive to prevent silos.
The one sentence summary The world does not function effectively if it is always streamlined, so businesses should strive to prevent silos.
The one sentence summary Brands should do things and tell people, working with their community to recombine ideas constantly. Want to buy
The one sentence summary Creativity can solve almost any problem because the defeat of habit by originality overcomes everything. Want to buy
The one sentence summary Frugal innovation is lean, simple, clean and social. Want to buy the book? CLICK HERE WHAT THE BOOK
The one sentence summary Modern creative people need to ignore the conventions of advertising, generate broad-ranging ideas, and prototype them fast. Want