Hit Makers- Derek Thompson
The one sentence summary Hit makers create moments of meaning by marrying new and old - they are the architects of familiar
The Brand Flip – Marty Neumeier
The one sentence summary Customers now run companies, so you need to flip your brand their new orientation Want to buy the
Paid Attention – Faris Yakob
The one sentence summary Brands should do things and tell people, working with their community to recombine ideas constantly. Want to buy
The Brand Gap – Marty Neumeier
The one-sentence summary It is vital to bridge the gap between brand strategy and execution. Want to buy the book? CLICK HERE
Business Is Beautiful – Danet, Liddell, Dobney, MacKenzie, Allen
The one-sentence summary Businesses can be thoroughly distinctive and commercially successful if they pursue principles rather than just money. Want to buy