Culturematic – Grant McCracken
The one-sentence summary Combining an awareness of trends and a preparedness to experiment with cultural initiatives can lead to commercial gain. Want
Making Ideas Happen – Scott Belsky
The one-sentence summary Concentrate on implementation rather than ideas, by ignoring reactionary workflow, creating windows of nonstimulation, and ignoring insecurity work. Can't
Imagine – Jonah Lehrer
The one-sentence summary Ideas come from sheer persistence, but only when we relax, so if you work hard enough on something, and
Little Bets – Peter Sims
The one-sentence summary Great progress comes from taking little bets on ideas through experimentation, play, immersion, definition, reorientation, and iteration. Want to
The Blue Lady’s New Look and Other Curiosities – Silas Amos
The one-sentence summary Generalizations and force fitting our views onto issues is dangerous, but small tweaks in execution can yield big results.