The Challenger Sale – Dixon & Adamson
The one-sentence summary The best sales people don’t just build relationships with customers - they challenge them. Want to buy the book?
Talk Lean – Alan Palmer
The one-sentence summary Talking lean means combining directness with politeness to develop quicker results and better relations. Want to buy the book?
Contagious – Jonah Berger
The one-sentence summary Your product or idea is more likely to catch on if you give it social currency, make it useful
To Sell Is Human – Daniel Pink
The one-sentence summary Selling is no longer solely the domain of salespeople, because we are all trying to move each other in
The Art Of Choosing – Sheena Iyengar
The one-sentence summary True choice requires the correct balance of freedom to choose an option, and freedom from choosing it by an