Cognitive Surplus – Clay Shirky
The one-sentence summary More and more people are using their free time to become involved in active participation. Want to buy the
We-Think – Charles Leadbeater
The one-sentence summary You are what you share, so start with a core idea and get others to contribute, collaborate and create.
The Long Tail – Chris Anderson
The one-sentence summary Endless choice is creating unlimited demand so you probably need to re-think your business model: make everything available and
Wikinomics – Tapscott & Williams
The one-sentence summary The Internet has changed everything, so you need to open up your business to your customers. Want to buy
Here Comes Everybody – Clay Shirky
The one-sentence summary If you want a truly interesting creative idea, try asking the audience that cares about it most. Want to